Archives des GROWING YOUR BRAND - MB Cosmetics Laboratory

Influencer Seeding Done Right: How To Promote Your Beauty Products Without A Large Following

01/12/2025 / 80 / 0

Let’s stir up some magic in the lab with today’s hot topic: influencer seeding that actually drives sales and visibility, even when your brand does... Continue reading

Morgane

From Hobby to High Street: When To Move Your Skincare Brand To A Professional Lab

17/11/2025 / 122 / 0

Let’s stir up some magic in the lab with today’s hot topic: how to know when to move your skincare manufacturing from the kitchen to... Continue reading

Morgane

White Label vs Custom Manufacturing: Which Option Is Right for Your Cosmetic Brand?

10/11/2025 / 211 / 0

Let’s stir up some magic in the lab with today’s hot topic: white label vs custom manufacturing. If you’re dreaming of launching your own skincare... Continue reading

Morgane

5 Common Mistakes That Stall a Beauty Brand Launch

03/11/2025 / 132 / 0

Let’s stir up some magic in the lab with this week’s helpful advice for your brand launch! Launching a cosmetic brand is thrilling and, let’s... Continue reading

Morgane

Who Owns Your Cosmetic Formula? Private Label vs Partial Development vs Full IP Rights

20/10/2025 / 370 / 0

Let’s stir up some magic in the lab with a very hot topic for indie beauty brands: who owns your formulas? Launching or scaling a... Continue reading

Morgane

Holiday Deadlines Every Beauty Brand Should Know: When to Formulate, Produce and Ship

06/10/2025 / 469 / 0

Let’s stir up some magic in the lab with today’s hot topic: the holiday season! The holiday season is the biggest sales moment of the... Continue reading

Morgane

Market Positioning in Cosmetics: Crafting a Unique Selling Proposition for Skincare and Haircare Brands

25/08/2025 / 816 / 0

Let’s stir up some magic in the lab. Today, we’re diving into one of the most underestimated but absolutely essential components of building a standout... Continue reading

Morgane

How To Build A Tiered Beauty Product Line That Increases Sales & Average Order Value

18/08/2025 / 627 / 0

Why Your Product Line Might Be Holding You Back Let’s stir up some magic in the lab and address a crucial part of growing your... Continue reading

Morgane

Outsourcing Cosmetic Formulations: What Beauty Founders Must Know Before Hiring a Formulator

21/07/2025 / 625 / 0

Let’s stir up some magic in the lab with today’s hot topic all about outsourcing your product formulations to a trusted lab. If you’re building... Continue reading

Morgane

Scaling Your Indie Beauty Brand: Essential Systems for Smooth Growth

14/07/2025 / 490 / 0

Happy Summer! We are in the middle of the kids’ holidays and maybe you are away yourself, in which case I wish you a happy... Continue reading

Morgane

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