Archives des GROWING YOUR BRAND - MB Cosmetics Laboratory

How to Launch a Holiday Limited Edition Skincare Product (Without Derailing Your Brand)

07/07/2025 / 24 / 0

Good morning! I hope it’s sunny where you are and you may not want to talk about this at all, especially with your own summer... Continue reading

Morgane

Beauty Product Launch Strategy: From Formulation to Sales Funnel

23/06/2025 / 82 / 0

Good morning! I hope you had some rest this weekend because we are starting the week with some business talk! Let’s stir up some magic... Continue reading

Morgane

Beyond the Jar: When to Diversify Into Tools, Merch or Supplements Without Diluting Your Skincare Brand

26/05/2025 / 150 / 0

From Gua Sha to Gut Health, Here’s How to Expand Your Beauty Line Without Breaking Compliance or Brand Consistency. Let’s stir up some magic in... Continue reading

Morgane

How to Boost Brand Recognition and Make Your Cosmetic Brand Unforgettable: Lessons from Tree Hut, Sol de Janeiro, and More

19/05/2025 / 169 / 0

Welcome back to our little Monday chat! It’s 9:30 am on my side. That’s what I call the coffee break time for you and the... Continue reading

Morgane

From Best-Seller to Brand Empire: Expand Your Cosmetic Line Without Losing Its Magic

12/05/2025 / 244 / 0

Let’s stir up some magic in the lab! Today, we’re diving into one of the most exciting (and strategic) phases of any cosmetic brand’s journey:... Continue reading

Morgane

From DTC to Wholesale: What Indie Beauty Brands Need to Know Before Selling to Retailers

28/04/2025 / 239 / 0

From Direct-To-Consumer to Wholesale, let’s stir up some magic in the lab, today’s hot topic is all about whether you should be selling to retailers!... Continue reading

Morgane