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Who Owns Your Cosmetic Formula? Private Label vs Partial Development vs Full IP Rights

20/10/2025 / 2251 / 0

Let’s stir up some magic in the lab with a very hot topic for indie beauty brands: who owns your formulas? Launching or scaling a... Continue reading

Morgane

Holiday Deadlines Every Beauty Brand Should Know: When to Formulate, Produce and Ship

06/10/2025 / 1644 / 0

Let’s stir up some magic in the lab with today’s hot topic: the holiday season! The holiday season is the biggest sales moment of the... Continue reading

Morgane

Market Positioning in Cosmetics: Crafting a Unique Selling Proposition for Skincare and Haircare Brands

25/08/2025 / 5348 / 0

Let’s stir up some magic in the lab. Today, we’re diving into one of the most underestimated but absolutely essential components of building a standout... Continue reading

Morgane

How To Build A Tiered Beauty Product Line That Increases Sales & Average Order Value

18/08/2025 / 1581 / 0

Why Your Product Line Might Be Holding You Back Let’s stir up some magic in the lab and address a crucial part of growing your... Continue reading

Morgane

Outsourcing Cosmetic Formulations: What Beauty Founders Must Know Before Hiring a Formulator

21/07/2025 / 1600 / 0

Let’s stir up some magic in the lab with today’s hot topic all about outsourcing your product formulations to a trusted lab. If you’re building... Continue reading

Morgane

Scaling Your Indie Beauty Brand: Essential Systems for Smooth Growth

14/07/2025 / 1195 / 0

Happy Summer! We are in the middle of the kids’ holidays and maybe you are away yourself, in which case I wish you a happy... Continue reading

Morgane

How to Launch a Holiday Limited Edition Skincare Product (Without Derailing Your Brand)

07/07/2025 / 1201 / 0

Good morning! I hope it’s sunny where you are and you may not want to talk about this at all, especially with your own summer... Continue reading

Morgane

Beauty Product Launch Strategy: From Formulation to Sales Funnel

23/06/2025 / 1967 / 0

Good morning! I hope you had some rest this weekend because we are starting the week with some business talk! Let’s stir up some magic... Continue reading

Morgane

Beyond the Jar: When to Diversify Into Tools, Merch or Supplements Without Diluting Your Skincare Brand

26/05/2025 / 1159 / 0

From Gua Sha to Gut Health, Here’s How to Expand Your Beauty Line Without Breaking Compliance or Brand Consistency. Let’s stir up some magic in... Continue reading

Morgane

How to Boost Brand Recognition and Make Your Cosmetic Brand Unforgettable: Lessons from Tree Hut, Sol de Janeiro, and More

19/05/2025 / 1264 / 0

Welcome back to our little Monday chat! It’s 9:30 am on my side. That’s what I call the coffee break time for you and the... Continue reading

Morgane

Showing 21–30 of 32 posts