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How to Launch a Holiday Limited Edition Skincare Product (Without Derailing Your Brand)

07/07/2025 / 23 / 0

Good morning! I hope it’s sunny where you are and you may not want to talk about this at all, especially with your own summer... Continue reading

Morgane

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Holiday Skincare Gift Ideas: Why Small Format Beauty Products Drive Sales & Loyalty

30/06/2025 / 42 / 0

Let’s stir up some magic in the lab with today’s hot topic all about holiday gifting! You might ask yourself why on earth would I... Continue reading

Morgane

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Beauty Product Launch Strategy: From Formulation to Sales Funnel

23/06/2025 / 82 / 0

Good morning! I hope you had some rest this weekend because we are starting the week with some business talk! Let’s stir up some magic... Continue reading

Morgane

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Sensorial Skincare: Crafting a Ritual Through Texture, Scent and Delivery

16/06/2025 / 131 / 0

Welcome back! I’m sitting down with my cup of tea to right today’s post and I hope you’ll join me with your own morning drink... Continue reading

Morgane

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Microbiome Skincare: Harnessing Prebiotics, Probiotics, and Postbiotics for a Healthier Skin Barrier

09/06/2025 / 118 / 0

Good morning! I hope you are fired up from last week’s post about preservation and pH control. Today’, we’re stirring up some more magic in... Continue reading

Morgane

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The Invisible Frenemies: Chelation, Preservation & pH Control in Modern Skincare

02/06/2025 / 130 / 0

Welcome back for our coffee chat! I’m so happy to be taking this morning break with you. Without further ado, let’s stir up some magic... Continue reading

Morgane

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Beyond the Jar: When to Diversify Into Tools, Merch or Supplements Without Diluting Your Skincare Brand

26/05/2025 / 150 / 0

From Gua Sha to Gut Health, Here’s How to Expand Your Beauty Line Without Breaking Compliance or Brand Consistency. Let’s stir up some magic in... Continue reading

Morgane

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How to Boost Brand Recognition and Make Your Cosmetic Brand Unforgettable: Lessons from Tree Hut, Sol de Janeiro, and More

19/05/2025 / 169 / 0

Welcome back to our little Monday chat! It’s 9:30 am on my side. That’s what I call the coffee break time for you and the... Continue reading

Morgane

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From Best-Seller to Brand Empire: Expand Your Cosmetic Line Without Losing Its Magic

12/05/2025 / 244 / 0

Let’s stir up some magic in the lab! Today, we’re diving into one of the most exciting (and strategic) phases of any cosmetic brand’s journey:... Continue reading

Morgane

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Cosmetic Chemist, Herbalist, Business Mentor—and Your Partner in Beauty Brand Success

05/05/2025 / 172 / 0

Welcome to my lab, where science, creativity, and business strategy come together to help you build the beauty brand of your dreams. I’m Morgane! If... Continue reading

Morgane