Morgane, auteur sur MB Cosmetics Laboratory

Influencer Seeding Done Right: How To Promote Your Beauty Products Without A Large Following

01/12/2025 / 1686 / 0

Let’s stir up some magic in the lab with today’s hot topic: influencer seeding that actually drives sales and visibility, even when your brand does... Continue reading

Morgane

Skincare Consumer Trends: Gen Z vs Millennials and What Your Next Product Should Target

24/11/2025 / 16391 / 0

Let’s stir up some magic in the lab with today’s hot topic: cosmetic trends among Gen Z and Millennials and what to expect for 2026!... Continue reading

Morgane

From Hobby to High Street: When To Move Your Skincare Brand To A Professional Lab

17/11/2025 / 1301 / 0

Let’s stir up some magic in the lab with today’s hot topic: how to know when to move your skincare manufacturing from the kitchen to... Continue reading

Morgane

White Label vs Custom Manufacturing: Which Option Is Right for Your Cosmetic Brand?

10/11/2025 / 2012 / 0

Let’s stir up some magic in the lab with today’s hot topic: white label vs custom manufacturing. If you’re dreaming of launching your own skincare... Continue reading

Morgane

5 Common Mistakes That Stall a Beauty Brand Launch

03/11/2025 / 1389 / 0

Let’s stir up some magic in the lab with this week’s helpful advice for your brand launch! Launching a cosmetic brand is thrilling and, let’s... Continue reading

Morgane

No Greenwashing: A Practical Playbook for Natural Beauty Brands

27/10/2025 / 1570 / 0

Let’s stir up some magic in the lab with a hot, very hot, topic: greenwashing and natural claims in the cosmetic industry! “Eco-Friendly”, “Planet-Safe”, “Biodegradable”,... Continue reading

Morgane

Who Owns Your Cosmetic Formula? Private Label vs Partial Development vs Full IP Rights

20/10/2025 / 2417 / 0

Let’s stir up some magic in the lab with a very hot topic for indie beauty brands: who owns your formulas? Launching or scaling a... Continue reading

Morgane

Seasonal Skincare Drops That Sell: How Limited Editions Drive Urgency, Loyalty and Higher AOV

13/10/2025 / 1185 / 0

Let’s stir up some magic in the lab with today’s hot topic: seasonal limited editions! They are one of the smartest growth levers in beauty.... Continue reading

Morgane

Holiday Deadlines Every Beauty Brand Should Know: When to Formulate, Produce and Ship

06/10/2025 / 1778 / 0

Let’s stir up some magic in the lab with today’s hot topic: the holiday season! The holiday season is the biggest sales moment of the... Continue reading

Morgane

Korean Haircare Secrets: Scalp-First Formulation Tips for Healthy Hair

22/09/2025 / 1324 / 0

Let’s stir up some magic in the lab with today’s hot topic: Korean hair care secrets! While Korean skincare tends to steal the spotlight, Korean... Continue reading

Morgane