Morgane, auteur sur MB Cosmetics Laboratory

Market Positioning in Cosmetics: Crafting a Unique Selling Proposition for Skincare and Haircare Brands

25/08/2025 / 37 / 0

Let’s stir up some magic in the lab. Today, we’re diving into one of the most underestimated but absolutely essential components of building a standout... Continue reading

Morgane

How To Build A Tiered Beauty Product Line That Increases Sales & Average Order Value

18/08/2025 / 129 / 0

Why Your Product Line Might Be Holding You Back Let’s stir up some magic in the lab and address a crucial part of growing your... Continue reading

Morgane

How to Prepare Your Cosmetic Formula for Manufacturers: Indie Brand Guide

11/08/2025 / 102 / 0

Good morning! We are almost at the end of the summer months and you may have been working all summer on new formulas for Q4... Continue reading

Morgane

Cosmetic Marketing Claims: How to Stay Compliant Without Losing Impact

04/08/2025 / 132 / 0

Ever since I started my own company, I’ve never dreaded Mondays again! And I wish the exact same for you too! But that can’t happen... Continue reading

Morgane

Navigating EU Cosmetic Regulation for Startups: A Step-by-Step Compliance Guide

28/07/2025 / 285 / 0

Let’s stir up some magic in the lab and demystify one of the most intimidating parts of launching a beauty brand in Europe: EU &... Continue reading

Morgane

Outsourcing Cosmetic Formulations: What Beauty Founders Must Know Before Hiring a Formulator

21/07/2025 / 151 / 0

Let’s stir up some magic in the lab with today’s hot topic all about outsourcing your product formulations to a trusted lab. If you’re building... Continue reading

Morgane

Scaling Your Indie Beauty Brand: Essential Systems for Smooth Growth

14/07/2025 / 192 / 0

Happy Summer! We are in the middle of the kids’ holidays and maybe you are away yourself, in which case I wish you a happy... Continue reading

Morgane

How to Launch a Holiday Limited Edition Skincare Product (Without Derailing Your Brand)

07/07/2025 / 153 / 0

Good morning! I hope it’s sunny where you are and you may not want to talk about this at all, especially with your own summer... Continue reading

Morgane

Holiday Skincare Gift Ideas: Why Small Format Beauty Products Drive Sales & Loyalty

30/06/2025 / 181 / 0

Let’s stir up some magic in the lab with today’s hot topic all about holiday gifting! You might ask yourself why on earth would I... Continue reading

Morgane

Beauty Product Launch Strategy: From Formulation to Sales Funnel

23/06/2025 / 308 / 0

Good morning! I hope you had some rest this weekend because we are starting the week with some business talk! Let’s stir up some magic... Continue reading

Morgane