Morgane, auteur sur MB Cosmetics Laboratory

Seasonal Skincare Drops That Sell: How Limited Editions Drive Urgency, Loyalty and Higher AOV

13/10/2025 / 55 / 0

Let’s stir up some magic in the lab with today’s hot topic: seasonal limited editions! They are one of the smartest growth levers in beauty.... Continue reading

Morgane

Holiday Deadlines Every Beauty Brand Should Know: When to Formulate, Produce and Ship

06/10/2025 / 109 / 0

Let’s stir up some magic in the lab with today’s hot topic: the holiday season! The holiday season is the biggest sales moment of the... Continue reading

Morgane

Korean Haircare Secrets: Scalp-First Formulation Tips for Healthy Hair

22/09/2025 / 152 / 0

Let’s stir up some magic in the lab with today’s hot topic: Korean hair care secrets! While Korean skincare tends to steal the spotlight, Korean... Continue reading

Morgane

The Gentle Glow: Korean Skincare Formulation Secrets For Indie Brand

15/09/2025 / 155 / 0

Let’s stir up some magic in the lab with a topic I’m very excited about: Korean skincare! When we talk about beauty trends that have... Continue reading

Morgane

Biotech Skincare Innovations: Lab-Grown Actives Revolutionising Formulations

08/09/2025 / 181 / 0

Let’s stir up some magic in the lab! Today’s hot topic is all about biotech innovations. The skincare industry is buzzing with excitement over biotech... Continue reading

Morgane

Cosmetic Claim Compliance: Avoid Fines, Confusion and Rebranding with Skincare Marketing Laws

01/09/2025 / 206 / 0

Let’s stir up some magic in the lab! Today’s hot topic is all about how to choose the right claims for your products and actually... Continue reading

Morgane

Market Positioning in Cosmetics: Crafting a Unique Selling Proposition for Skincare and Haircare Brands

25/08/2025 / 278 / 0

Let’s stir up some magic in the lab. Today, we’re diving into one of the most underestimated but absolutely essential components of building a standout... Continue reading

Morgane

How To Build A Tiered Beauty Product Line That Increases Sales & Average Order Value

18/08/2025 / 332 / 0

Why Your Product Line Might Be Holding You Back Let’s stir up some magic in the lab and address a crucial part of growing your... Continue reading

Morgane

How to Prepare Your Cosmetic Formula for Manufacturers: Indie Brand Guide

11/08/2025 / 310 / 0

Good morning! We are almost at the end of the summer months and you may have been working all summer on new formulas for Q4... Continue reading

Morgane

Cosmetic Marketing Claims: How to Stay Compliant Without Losing Impact

04/08/2025 / 368 / 0

Ever since I started my own company, I’ve never dreaded Mondays again! And I wish the exact same for you too! But that can’t happen... Continue reading

Morgane